Standard Universal Analytics properties will stop processing hits on July 1, 2023. We strongly recommend that you follow our step-by-step guide to customize your Google Analytics 4 setup as soon as possible. This will allow you to start collecting the right historical data for your unique business needs.
The best setup for Google Analytics 4 comes from creating a customized property that is tailored to your unique business needs, and the Setup Assistant can help guide you in customizing your setup. The earlier you do this, the more valuable data you will have available in Google Analytics 4. This includes collecting important historical insights for the specific conversions, audiences, and other Analytics data that you care most about.
If you haven’t created a new Google Analytics 4 property, the Setup Assistant will soon create one for you configured with some of the same basic features and events that you set in your corresponding Universal Analytics property. But this Google Analytics 4 property will not be configured to meet your specific business goals, and may not capture all the historical data you need. We suggest you follow our step-by-step guide to manage your setup now.
Do the transition today.
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