Section D Blogs
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How to Plan a Live Streaming
If you ask Chinese marketers what the most popular marketing tool is, the #1 answer you will probably hear is live streaming. With hundreds of millions of online viewers, live streaming has become the most important tool for online marketing or selling. ...
You Can Be Differentiated. Even from an Unsubscribe Link.
Recently I started to receive emails from someone called Christopher S. Penn. He sends me emails about all sorts of things. To be honest, I can’t even remember if I have accidentally subscribed to his emails. I was about to unsubscribe until I saw this. A...
Why is Marketing Mix Modeling (MMM) a good idea?
Marketing Mix Modeling (MMM) is a technique that uses quantitative methods to measure the impact of marketing inputs on sales or market share. The main purpose of using a marketing mix model is to quantify how much each marketing spending contributes to the sales, and to determine how much to spend on each input. MMM helps marketers in not only determine the effectiveness of each input, but also in optimizing marketing mix therefore maximizing ROI. It is a tool that is commonly used in marketing budget allocation.
KPIs vs. Metrics
A lot of marketers often get confused over “KPIs” and “Metrics”. In fact, they use them interchangeably quite often in the companies. However, they are two very different concepts. If, at all, there is one thing similar, that is both of them are quantifiable,...
Get Ready for the Post Pandemic Era
So far, this year has been like no other. An once in a lifetime pandemic, a surprising stock market, a surging unemployment rate, and...an economic freeze. A crazy 2020! It’s easy to be frustrated, especially there’s still quite a lot of chaos left to go. ...