What is Digital Experience?

Digital experiences consist of all interactions between customers and brands taking place via digital channels. These channels include websites, video, email, social media, digital advertising, apps, and even products, platforms, and product ecosystems. It is...

Expanded Text Ads Are Retiring

Google likes to make changes. We all know that. Check this out. Google just announced that starting from June 30, 2022, there will be no expanded text ads format. All newly created ads will be only in responsive search ads. The existing expanded text ads will continue...

A short guide to create a Facebook Business Page

2/3 of Facebook users reported that they visit a local Facebook Business Page at least once a week. With the evolution of consumer buying behavior and their ways of searching information, you need a digital storefront for your business, and Facebook Business Page is...

5 Simple Tips for Facebook Ads Campaign

Small and medium companies have banked on Facebook Ads. According to Social Labs, 80% of Facebook’s ad revenue comes from SMBs. Facebook has stood up for SMBs when the Apple IOS 14 updates brace brands from consumer retargeting. Although marketing regulations are...

YouTube SEO: How to rank higher on YouTube? (2021)

In this guide to YouTube SEO, I’m going to show you how to increase visibility and rankings for your videos on YouTube. YouTube has been growing its impact on the digital marketing industry since it has successfully merged advertising and video content via its online...

Organic and Paid Social: Why You Need Both?

Marketing has surely evolved from what it used to be. With more mediums available than ever, there are limitless avenues to explore when trying to increase engagement to your company. One of these avenues is social media. Everyone knows it, everyone uses it. One thing...