Without a Google My Business account, you are missing out on serious local sales and opportunities. As you know, every day, millions of people use Google to search for a variety of information such as product details, a local coffee shop, fashion trends, what’s new today, celebrity news and so on. Owing a Google My Business account means more site traffic, engagement rate and potential customers.
This blog will introduce Google My Business briefly and discuss how we can take advantage of this tool to help your business (regardless of your size or niche).
What is Google My Business?
Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.
What does Google My business offer ？How it works for your business ？
1.Free to set up a Business profile
Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps. Stand out on Google with a free business profile for more exposure when people are searching. More website traffic, location information, operation hours and more details help to acquire more potential customers.
2.GMB Listing
GMB listings get priority on the first page of local Google searches and Maps queries. By completing your Google My Business profile, you’ll increase your chances of being seen and found, and even better being featured on the first page of listing options.
For example, if you input the keywords coffee near me, you’ll see a listing of coffee shops and location icon in your Google Map. Optimize your business profile to increase conversion rates.
3.Host customer reviews and build trust with consumers
Build customer trust by responding to reviews. According to the data posted by Google, businesses that respond to reviews are 1.7X more trustworthy than businesses that don’t (76% vs. 46%). It’s a trusting and voice of marketing.
4.More Useful Google My Business Features
- Photos
More pictures, higher exposure in search. What will you choose between a restaurant that updated the pictures of popular meals and a restaurant that just posted one menu? So add beautiful but authentic pictures as many as you can.
- Videos
Showcase the inside of your store. People love videos so why not take advantage of them to boost your business.
- Post
Add a post daily to connect with your follower and catch awareness from a broader range. To increase your retention rate, create offers and valuable content on posts.
- Messenger
Google will not share your phone number to users and gives you the option to receive and respond to these messages through SMS or Google’s own messaging app, Allo. Connect closely with your customers to optimize your product and services.
5.Suitable both on website and Mobile
Google My Business has a user-friendly interface whatever the devices are. Whatever you are searching on the website or mobile, customers can see the consistent content and profile. It’s easy and free.
6.Call to action button
Google My Business provides a call-to-action button for you to increase the conversion rate and engagement rate. Customers can order it, view websites, or call your store’s phone, which enhances the possibility to drive sales.
Boost your business with this free and easy tool – Google My Business. Keep track of the daily changes after you update your business profile and optimize it further. It is a cost-effective tool to help you to know your business and customer better. Whether you choose to try to stay on top of the changes or you hire a firm to execute your SEO strategy, putting resources into your constantly adjusting online presence is vital in today’s increasingly digital and ever-changing landscape.
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