by April Huang | Jul 12, 2020 | Marketing
If you ask Chinese marketers what the most popular marketing tool is, the #1 answer you will probably hear is live streaming. With hundreds of millions of online viewers, live streaming has become the most important tool for online marketing or selling. ...
by April Huang | Jun 18, 2020 | Marketing
Recently I started to receive emails from someone called Christopher S. Penn. He sends me emails about all sorts of things. To be honest, I can’t even remember if I have accidentally subscribed to his emails. I was about to unsubscribe until I saw this. A...
by April Huang | Jun 2, 2020 | Marketing
All models are wrong, but some are useful.George E. P. Box...
by April Huang | May 21, 2020 | Marketing
A lot of marketers often get confused over “KPIs” and “Metrics”. In fact, they use them interchangeably quite often in the companies. However, they are two very different concepts. If, at all, there is one thing similar, that is both of them are quantifiable,...
by April Huang | Apr 14, 2020 | Marketing
So far, this year has been like no other. An once in a lifetime pandemic, a surprising stock market, a surging unemployment rate, and…an economic freeze. A crazy 2020! It’s easy to be frustrated, especially there’s still quite a lot of chaos left to...
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