The new Google Analytics is coming

Standard Universal Analytics properties will stop processing hits on July 1, 2023. We strongly recommend that you follow our step-by-step guide to customize your Google Analytics 4 setup as soon as possible. This will allow you to start...

What is Digital Experience?

Digital experiences consist of all interactions between customers and brands taking place via digital channels. These channels include websites, video, email, social media, digital advertising, apps, and even products, platforms, and product ecosystems. It is...

Expanded Text Ads Are Retiring

Google likes to make changes. We all know that. Check this out. Google just announced that starting from June 30, 2022, there will be no expanded text ads format. All newly created ads will be only in responsive search ads. The existing expanded text ads will continue...

A short guide to create a Facebook Business Page

2/3 of Facebook users reported that they visit a local Facebook Business Page at least once a week. With the evolution of consumer buying behavior and their ways of searching information, you need a digital storefront for your business, and Facebook Business Page is...

5 Simple Tips for Facebook Ads Campaign

Small and medium companies have banked on Facebook Ads. According to Social Labs, 80% of Facebook’s ad revenue comes from SMBs. Facebook has stood up for SMBs when the Apple IOS 14 updates brace brands from consumer retargeting. Although marketing regulations are...