by April Huang | Mar 3, 2023 | Marketing
This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, Part 2 (first-party customer view) here and Part 3 (customer lifetime value model)...
by April Huang | Mar 3, 2023 | Marketing
When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the...
by April Huang | Mar 3, 2023 | Marketing
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We will not post listings without a salary range. Director roles:...
by April Huang | Mar 3, 2023 | Marketing
Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Consumers learned...
by April Huang | Mar 3, 2023 | Marketing
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “triple squeeze,” making everything more expensive. And although marketing budgets, as a share of revenue, rebounded last year...
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