A short guide to create a Facebook Business Page

by | Jul 13, 2021 | Marketing

2/3 of Facebook users reported that they visit a local Facebook Business Page at least once a week. With the evolution of consumer buying behavior and their ways of searching information, you need a digital storefront for your business, and Facebook Business Page is an essential one to start.

Facebook Business Page

Why establish your business page is significant?

The value of a Facebook Business Page is enormous:

  • Enable consumers to find your business
  • Increase your business’s credibility with a digital presence
  • Consumers can learn more about or keep up with your products, services, deals, and events
  • Consumers can interact with you directly by commenting or sending direct messages

For your business, here are the things that you can do with a business page:

  • Show your business information on Page
  • Create or join a group to have more people know your Page or build a community
  • Expand your reach with page promotion or boosted post
  • Encourage transactions with a call- to- action button on Page
  • List your product on Marketplace
  • Keep your followers updated with posts, events, stories
  • Use other business tools; for example, ad manager and insights tool

Create a Facebook Business Page in a few steps

Before you create a Page for your business, you must have a Facebook Profile.  

To create a page:

  1. Go to Menu on the top right of your Facebook profile or go to https://www.facebook.com/pages/create.
  2. Click to choose Create Page
  3. Fill out the required information: Page name, Category, and Description (not required but recommended). 
  4. Click Create Page.
  5. Add a profile photo, cover photo, then click Save. If you like to do this later, you can skip this step.
  6. When you’ve finished, tap Visit Page to your new Page.
Create a Facebook Business Page
Create a Facebook Business Page

Congratulation! You have successfully set up your digital presence. Once you’ve created a page, you can visit Page Settings to edit your information at any time. You can also choose a page template in Templates and Tabs based on your business category. If you have multiple people in your company or hire an agency to manage your Page, you can visit Page Roles to assign roles based on their responsibilities.

Create a Facebook Business Page

Set up a Call to Action button

A call-to-action (CTA) button is a great element to motivate your page visitors to take action. You can choose one of the following:

  • Book appointments
  • Contact your business directly by chat, email, or phone
  • Download an app
  • Buy something

To set up a CTA button is simple.

  1. Go to your Page.
  2. Click Add a Button below your Page’s cover photo.
  3. Select a button based on your need and follow the on-screen instruction.
  4. Click Save.
  5. Once the button has been created, click your button, and select Test Button.

Now, you have got all the must haves and best practices for a Facebook Business Page. To grow your business, this is not the end. You need to keep update your page by posting regularly to attract potential customers and engage your followers. You can widen your audience and client base by boosting page or post on the page directly, and even access to more advanced ad buying through Facebook Ad Manager. For more information on how to do paid advertising with Facebook, heads over to 5 Simple Tips for Facebook Ads Campaign or contact us to get free marketing consultation!