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You Can Be Differentiated. Even from an Unsubscribe Link.

by April Huang | Jun 18, 2020 | Marketing

Recently I started to receive emails from someone called Christopher S. Penn.  He sends me emails about all sorts of things. To be honest, I can’t even remember if I have accidentally subscribed to his emails.  I was about to unsubscribe until I saw this.  A...

Why is Marketing Mix Modeling (MMM) a good idea?

by April Huang | Jun 2, 2020 | Marketing

All models are wrong, but some are useful.George E. P. Box...

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